If you have a few seconds read the article and visit the sight. This sight is a potent mixture psychology, entertainment, economics, and gambling. I found myself just watching the various auctions much in the same way I will stand watch a blackjack table in Vegas. I have formed no opinions of right or wrong. However, as far as effectiveness there appears to be no question. Also after watching it for just a few minutes it is easy to see it's hook. Which speaks to how effective this must be, considering how easy it is to see the obstacle of coming out a head.
http://www.swoopo.com
http://www.codinghorror.com/blog/archives/001196.html
Here is a brief take on Swoopo.com by
Freakonomics
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4 comments:
Really interesting...and a bit scary. Its a brilliant marketing ploy. Exactly like you said, it reminds me of watching blackjack in a casino. I have to stop typing now and go watch some more...
I went back to watch. It now reminded me of watching a carnival midway with all the games of chance. Or not so much. Makes me wonder how much of their business is repeat business. Or do people figure it out and move on.
There are many dumb people... probably many repeat buyers :-)
When I went back last evening their was an item that had been in the final 15 seconds for the past 7 hours.
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